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Ed Parrish

Ed Parrish serves as the Director of Client Success for SERVE2PERFORM. Ed’s Division I college football experience brings a unique perspective to the SERVE2PERFORM team by almost emulating the executive world as a playing field. Ed carries over thirty years of Human Resources experience with him to walk through Business Development with our current clients. He not only enjoys working with Fortune-500 companies to help them develop a better work environment, but he also enjoys working with Nonprofits to help them maximize their profitability in order for them to be able to give back in an even bigger way.

Ed’s witty personality and candor make any learning situation fun and engaging. His ability to bring in his first-hand experiences from his many Director positions enables him to be a great coach and facilitator for our team. Ed resides in Northwest Arkansas and enjoys spending time with family and volunteering his time to many different causes to make Northwest Arkansas a better place.

Ed is genuinely one of the nicest and inviting people I have ever met. His ability to speak to over thirty years of corporate experience is amazing and also helps him connect with individuals in a different way. I haven’t been able to step into the community in the last six months and have not seen Ed volunteering his time and efforts to whatever organization needs his insight.

Delaney Osbourn, Communications and Media Associate


Inclusion and Engagement Discovery

S2P's inclusion and engagement portfolio includes a 60 day period to conduct 1:1 interviews with c-suite executives and senior leaders, host discovery roundtable sessions, analyze the data, generate the insights, and create a roadmap to share with executive advisors and sponsors to include the applicable deliverables. Some examples are the following: business case training, strategic plan development, unconscious bias coaching circles, employee/business resource group leader training and coaching, and training on performance capacity plans that connect diversity and inclusion with business goals.

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Inclusion and Engagement Coaching

Includes pre-work. Participants will be asked to complete 3 surveys on Age, Gender, and Race using a widely distributed Harvard tool that is the industry standard for assessing unconscious bias. Designed for a one individual, this session led by a SERVE2PERFORM certified executive coach, will help guide you as you explore your individual unconscious bias and create an action plan that will include at least one thing you will do differently and at least one think you will do to foster inclusion.

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Practicing Authentic Servant Leadership

During this leadership development course, participants will gain an understanding of a true servant leader and how to practice servant leadership authentically.

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Developing Social Capital & Influence

During this leadership development course, participants will learn how to build social capital and strategically influence.

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Leadership Presence

This program includes a training and a process designed to help emerging and tenured leaders acquire and develop essential leadership attributes. Participants will receive a methodology and a set of strategies to sustain their continuous growth and development.

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30 min Executive Coaching

30 min | $150

Customized executive coaching focusing on the individual's executive goals and growth opportunities.

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60 min Executive Coaching

60 min | $300

Customized executive coaching focusing on the individual's executive goals and growth opportunities.

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On Demand Coaching

1 HR | $60

This on demand coaching course is designed for individuals to be able to have customized 60 minute coaching sessions with our S2P Certified Coaches.

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