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We are the people people.

What does that mean exactly? We work with individuals, teams, and entire corporations to be the best version of themselves.
How? We believe the best way to learn, grow, and develop social capital and talent is through serving others.

Our Name


We are in service everywhere and we can learn the skills that we need and apply them in real-time everywhere we serve. Plain and simple, you can be of service while in the performance of your professional role. Being a good contributor to your company is the same as being a good contributor to your community.


The methodology of Serve2Perform, because it’s steeped in a values-based foundation and real-time experiential learning, serves to multiply the skill-sets that an individual may already have and their potential for growth.


We believe in performance outside of numbers and metrics, but we understand the value of trackable results. Our true measure of success is in holistically transforming people and activating their full potential. For us, human growth is often more qualitative than quantitative, but we have developed our own metrics so our clients can see growth and ROI in real-time.

Our Methodology


First, we look at identifying the values of an individual or the shared values of a corporation.


Next, we dive into the practices of an organization or individual to see what is being done and how. We evaluate these practices every step of the way to ensure they are furthering or serving the aforementioned values.


Once the right practices are in place and we have the values to tie them back to, we see a culture start to organically form that enforces the core values.


Because this culture forms organically, it is driven by the people; it’s authentic. This authentic culture organically drives results because individuals have buy-in to the values. Consequently, this culture produces positive results with a multiplier effect—and it’s self-propelled.

The standard approach many businesses take is backwards. To truly invoke positive and lasting change in an institution, we flip the process on its head. Rather than focusing on results and letting the pieces fall in line, we start at a company’s core.

Our Principles


People are only as effective as you allow them to be.


Serving others is the best way to learn and grow.


Serving others develops social capital which is the real source of influence, agility, and opportunity.


Service is the best way to develop talent, leaders, companies, and communities.


Everyone can make a difference if they’re empowered with a platform to do so.


Everyone and every place has a perspective, skill set, and set of experiences that are both significant and valuable.

Our leaders are expected to develop and implement practical and scalable solutions to move our business forward. Through collaboration and working with us to solve real strategic challenges Adam and GPA walk alongside our leaders, teaching them to learn and apply innovative, repeatable techniques that deliver higher levels of performance.
- Spencer Frazier, J.B. Hunt SVP of Sales